The Intelligence That Closes Deals
Imagine walking into every sponsor conversation already knowing the value of what you bring, who to call, and exactly what to say. That is what Sponsorship Alchemy AI makes possible — backed by 40 years of deal intelligence.
Built for properties that are ready to compete at the highest level · Keep 100% of the deals you close yourself · No long-term commitment required
Jazz in the Gardens
Zo’s Winter Groove
8-Ball Challenge
HBCU Hoops
Zo’s Summer Groove
Overtown Youth Center
City of Miramar
Fridays at Sunset
Million Dollar ShootoutThe Roane Consulting Group team has built, sold, and managed sponsorship programs for major music festivals, celebrity charity events, municipal branding campaigns, and nonprofit institutions. This is the experience encoded in the platform.
Every day without a sponsor evaluation is a day your competitors have the advantage. Sponsorship Alchemy AI closes that gap in the time it takes to finish a conversation.
What the Foundation Evaluation would have found.
The King Pin Classic was a celebrity charity bowling event in Miami Beach, produced by the Mourning Family Foundation. Fifteen bowling lanes. Four hundred guests. Celebrity hosts that included NBA champions, NFL stars, and entertainment figures. Each lane was sold to a corporate sponsor, paired with a celebrity, and loaded with VIP hospitality. The event was covered by 28+ media outlets, from NBC6 and CBS4 to NBA TV and the Miami Herald.
By its 3rd year, the event generated over $400,000 in combined cash and in-kind sponsorship revenue, a 45% increase over the prior year. Every lane was sold. Every tier was filled. Every sponsor signed a commitment for the next edition within 45 days. By any measure, this was a win.
But when we applied the Sponsorship Alchemy AI Foundation Evaluation to this same property, using the actual data from 2008, the analysis found $79,000 to $143,000 in additional sponsorship revenue that was never captured.
The earned media coverage alone, across television, print, radio, and digital, carried an estimated value of $180,000 to $240,000. That value was never quantified in the sponsorship pricing. Sponsors received it for free. The celebrity-access hospitality, where corporate teams bowled alongside professional athletes for four hours, was priced at $5,000 per lane. Comparable access in other South Florida markets was commanding $7,500 to $12,000. The Foundation's quarterly newsletter reached 20,000 subscribers, but this asset was not packaged as a standalone sponsorship benefit.
A tool like Sponsorship Alchemy AI did not exist in 2008. The team ran on instinct, relationships, and decades of experience. They built a sold-out, category-defining event. But even the best teams leave money on the table when they don't have data-backed valuations of what their assets are actually worth to sponsors.
The Foundation Evaluation identified four specific actions that would have increased revenue without adding a single guest or a single lane: reprice top-tier packages to reflect earned media value, restructure lane sponsorships to match celebrity-access market rates, package digital content rights as a sponsor benefit, and create a year-round engagement program using the Foundation's existing newsletter and multi-event calendar.
This is what $750 buys. Not a summary. Not a template. A property-specific, data-backed evaluation that shows you where the money is, what your inventory is worth, and which sponsors are the highest-probability matches for your event.
For over four decades, Mel has structured sponsorship deals for celebrity charity galas, national corporate partnerships, and flagship nonprofit events across South Florida and beyond. The pattern recognition that closes six-figure sponsorship portfolios is not something you learn from a textbook. It is earned deal by deal, year after year.
Sponsorship Alchemy AI encodes that intelligence into a system any development team can access in minutes. The platform does not replace relationships. It arms you with the data, the valuations, and the ranked prospect list that make those relationships convert.
"I built this because too many nonprofits leave money on the table — not from lack of effort, but from lack of intelligence about what their assets are actually worth to sponsors."
Every engagement begins with the $750 Foundation Evaluation. When you are ready to capture the revenue it identifies, Alchemy Agency takes it from there.
A full-time VP of Partnerships costs $200,000+ a year before closing a single deal.
Alchemy Agency delivers the executive, the team, and the platform for $102,000 a year.
These are not testimonials about a tool. These are accounts of what happens when a property finally walks into the room prepared.
We thought our deck was solid. The AI evaluation identified three packaging gaps and a pricing misalignment we had completely missed. We restructured, came back with a 40% higher ask — and closed it.
The sponsor match list surfaced five brands we never would have approached. Two responded to the AI-drafted outreach emails within a week. The ROI on this platform paid for itself in the first conversation.
I have paid consultants $15,000 for reports that took six weeks. Sponsorship Alchemy AI produced a sharper, more complete analysis. The outreach emails alone were worth the investment.
Strategy, breakdowns, and the tactics that properties use to close deals — delivered on YouTube. No cost, no pitch. Just the intelligence.
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