The Intelligence That Closes Deals
Your fully outsourced sponsorship department. One retainer.
Alchemy Agency is not a tool. It is not a report. It is a fractional Chief Sponsorship Officer, a dedicated sales execution team, and a proprietary AI intelligence platform — deployed on your behalf under a single monthly retainer. Intelligence-only platforms sell data and leave the burden of monetization on your internal team. Alchemy Agency assumes full responsibility for the revenue cycle, from asset valuation through deal closure through renewal.
SAA identifies the opportunity. RCG monetizes it.
The distinction is critical: intelligence-only platforms sell data. Alchemy Agency sells revenue.
The program mirrors the complete sponsorship lifecycle. No other offering on the market delivers all four under a single engagement.
The AI engine. It provides the data foundation upon which all strategy and execution decisions are built.
| Deliverable | Description | Cadence |
|---|---|---|
| Asset Evaluations | AI-powered valuations of all sponsorable inventory | Unlimited, on-demand |
| Competitive Benchmarking | Analysis of comparable properties and their deal structures | Monthly refresh |
| Dynamic Valuation Modeling | Real-time pricing models that adjust to market conditions | Continuous |
| Category Gap Analysis | Identification of sponsor categories not yet monetized | Quarterly deep dive |
| Market Intelligence Briefs | Curated reports on brand spending trends relevant to your property | Monthly |
The human engine. RCG's team actively sells sponsorships on your behalf, managing the full pipeline from prospect identification to signed contract.
| Deliverable | Description | Cadence |
|---|---|---|
| Pipeline Development | Identification and qualification of target sponsors | Ongoing |
| Direct Outreach | Personalized outreach to brand decision-makers | Weekly activity |
| Proposal Architecture | Custom proposals built on SAA valuation data | Per opportunity |
| Pitch Support | Presentation materials and talking points for client meetings | As needed |
| Contract Negotiation | Deal structuring and negotiation on your behalf | Per deal |
Once deals are signed, Alchemy Agency ensures sponsors receive what was promised and that assets perform at or above expectations.
| Deliverable | Description | Cadence |
|---|---|---|
| Activation Strategy | Campaign planning for each sponsor partnership | Per deal |
| Fulfillment Tracking | Monitoring of all contractual deliverables | Continuous |
| Asset Deployment | Optimization of placement, timing, and visibility | Per activation |
| Performance Monitoring | Tracking against sponsor KPIs and success metrics | Monthly |
| Mid-Term Reviews | Proactive check-ins with sponsors to ensure satisfaction | Quarterly |
The most expensive sale is the first one. Renewals are where long-term revenue compounds. Alchemy Agency manages the relationship lifecycle to maximize retention and growth.
| Deliverable | Description | Cadence |
|---|---|---|
| Renewal Strategy | Proactive renewal planning beginning 6 months before expiration | Per contract |
| Relationship Management | Executive-level touchpoints with sponsor decision-makers | Ongoing |
| Impact Reporting | Formal ROI documentation for sponsor stakeholders | Quarterly |
| Portfolio Growth Planning | Strategic recommendations for expanding deal value | Semi-annual |
| Annual Stewardship Presentation | Year-end review delivered to sponsor leadership | Annual |
This is the differentiator no competitor can replicate — a closed loop where every deal makes the next one sharper.
Identify → Validate → Execute → Learn. Then the loop runs again.
A new executive hire needs 6–12 months to ramp. Alchemy Agency is in-market within 30 days.
Week 1 — Discovery
Complete inventory audit, current sponsor roster review, revenue baseline established
Week 2 — Deployment
All assets loaded into the SAA platform, initial valuations generated, gap analysis completed
Week 3 — Strategy
Target matrix built, outreach priorities set, proposal templates created
Week 4 — Go-Live
First outreach wave deployed, pipeline dashboard activated, communication cadence established
A standing communication structure keeps your leadership informed without adding meetings to your calendar.
Alchemy Agency delivers more than any single alternative below — and costs less than most of them individually.
| What Organizations Pay Today | Annual Cost |
|---|---|
| Full-time VP of Partnerships (salary + benefits + overhead) | $200,000 – $300,000 |
| Traditional sponsorship agency (retainer + 15–20% commission) | $60,000 – $180,000+ |
| Fractional CMO (industry average) | $96,000 – $240,000 |
| Intelligence-only platform subscription | $50,000 – $100,000+ |
| Alchemy Agency — intelligence + execution + activation + stewardship | $102,000 |
Alchemy Agency
All four pillars. Full sales execution on your behalf.
$8,500 / month
12-month engagement · Annual prepay: $90,000 (save $12,000)
Performance commission on net-new revenue, negotiated per engagement — aligned incentives from day one.
Alchemy Advisory
Intelligence + strategy only. Your team executes.
$4,500 / month
SAA platform access, monthly strategy calls, and valuation reports — without RCG actively selling on your behalf. A natural on-ramp: upgrade to the full Agency engagement whenever you are ready.
Alchemy Agency and Alchemy Advisory engagements are invoiced directly by Roane Consulting Group. Discovery calls carry no cost and no obligation.
| Intelligence-Only Platforms | Traditional Agencies | Alchemy Agency |
|---|---|---|
| Provide data | Provide labor | Provide both, integrated |
| Client must act on the insights | No AI-powered intelligence | AI generates the strategy, humans execute it |
| No sales execution | No proprietary technology | Proprietary platform + 40 years of deal expertise |
| Annual subscriptions ($50K–$100K+) | Retainer + high commission | Single retainer, aligned incentives |
| One-size-fits-all dashboards | Relationship-dependent results | Data-driven, repeatable methodology |
Organizations with valuable inventory that is being systematically under-monetized — no dedicated sales function, no market-rate pricing data, no structured pipeline, no renewal methodology. They cannot justify a $200,000+ executive hire, but they need executive-level results.
Cities and counties with significant sponsorable assets — venues, events, public spaces, naming opportunities — but no dedicated sponsorship infrastructure.
Minor league teams, college athletics, regional venues, and emerging leagues generating $500K–$5M in sponsorship revenue that know they are underperforming.
Annual events with 25,000+ attendance that rely on sponsorship revenue but manage it reactively — leaving category exclusivity and activation revenue uncaptured.
Organizations with strong brand equity and engaged audiences that have historically accepted below-market deals out of gratitude rather than strategy.
The Foundation Evaluation is not a standalone product — it is the first act of a two-act play. It reveals the gap. Alchemy Agency closes it.
Act One — The Diagnostic
Foundation Evaluation
$750 one-time · secure card payment
The AI platform values your inventory, benchmarks your market, and shows you — in dollars — the revenue you are leaving uncaptured.
Start HereAct Two — The Partnership
Alchemy Agency
$8,500 / month · invoiced engagement
The team takes the intelligence to market and captures the revenue the diagnostic identified — pipeline, proposals, negotiation, activation, renewal.
Schedule a Call"We don't give you the map and wish you luck. We drive the car."
Thirty minutes with the RCG team to determine whether Alchemy Agency is the right fit for your organization.
Tell us about your organization and the team will respond within one business day.